Phase: Stop Self Harm
Principle: Use a Common Language
Practice: Use Maps
Use Maps
Communication
Motivation
The governance system has to provide a mechanism for coordination and engagement across groups. This requires a mechanism of shared learning — for example, discovery and dissemination of examples of good practice. To achieve this, we must have a common language. Collaboration without a common language is just noise before failure.
Consider these first
Illustrative description
Use one way of explanation between different functions of the business. Instead of using many different ways, use a map.
Detailed description
Maps are a communication and learning artifact. There are many tools that can help you learn, create, and communicate maps. The collection of these tools is growing. Paper and pencil suffice most of the time.
Mapping is not the answer, it is only a guide. Do not try to create the perfect map. Produce good enough maps so you can collaborate. This requires you to share and open yourself up to challenge. You will likely use other tools alongside mapping when scenario planning. This can include financial models, business model canvas, and other models.
The entire strategy cycle is iterative and you are going to have to follow the same path. This means mapping is not going to be a one off exercise but something that happens all the time. Resist the temptation to map the entire landscape all in one go. Instead, embrace uncertainty. Think small and start somewhere. If you are using mapping and it is either taking a long time or doesn’t seem to help answer any of your questions, then stop. Don’t be afraid to find a better way of doing this. No model is perfect.
If you are responsible for strategy, you need to learn to play the game yourself. Take responsibility for it. Do not rely on third parties to give you an answer. Instead, use them to help you challenge your strategy and to learn new forms of gameplay.
Reminder: Stop reading, take action