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Phase: Stop Self Harm

Principle: Challenge Assumptions

Challenge Assumptions

Communication

Motivation

There is little point of doctrine in the organization if no one is willing to challenge it.

Consider these first

Illustrative description

Challenging assumptions is the duty of everyone at the company. This requires transparency and trust.

Detailed description

Challenging assumptions may be uncomfortable and difficult. A map helps by separating the person from what they are presenting. Focus the challenge on the map and what is on the map. Celebrate challenge, it will result in better maps and better understanding. No map is “right”, it is an approximation.

Consider the following map.

The image is a diagram of a value chain in the evolution of technology services, ranging from 'Genesis' to 'Commodity (+ utility)', with services becoming less visible as they evolve. It maps services like Online Image Manipulation and Online Photo Storage at the 'Customer' end to foundational services like Data Centre and Power. The layout suggests a progression from innovative to standardized services.

With this simple map, we can start to discuss the landscape. For example, have we represented the user need and are we taking steps to meet that user need? Are we missing something such as an unmet need that we haven’t included? Are we treating components in the right way? Are we using a utility for power? Are we somehow building our own power station as though it’s a core differentiator visible to the user? If so, why? Have we included all the relevant components on the map or are we missing key critical items? We can also start to discuss our anticipations of change. What happens when platform becomes more of a utility? How does this affect us? What sort of inertia will we face?

The challenge is an activity where an external party can help. They can bring an outside perspective to challenge a map created within the company. They could help to introduce new forms of gameplay.

Practices

Consider next


Adapted from writings by Simon Wardley under CC BY-SA 4.0