Know Your Users

Motivation

Any value we create is through meeting the needs of others. A mantra of "not sucking as much as the competitors" is not acceptable. We must be the best we can be.1

Consider these first

• Purpose

Illustrative description

Know who your users are e.g. customers, shareholders, regulators and staff.2

Detailed description

First, we should Know Who Are Your Users. Once we know who our users are, we should Know What Your Users Are Trying To Achieve. Finally, Listen To Your Users.

Practices

• Know Who Are Your Users
• Know What Your Users Are Trying To Achieve
• Listen To Your Users

Consider next

• Focus on User Needs