Phase: Stop Self Harm
Principle: Focus on User Needs
Focus on User Needs
Development
Motivation
Any value we create is through meeting the needs of others. A mantra of "not sucking as much as the competitors" is not acceptable. We must be the best we can be.1
Consider these first
Illustrative description
The first thing to do is to understand that you're talking about user needs not your needs. You might need to make revenue and profit but that is NOT your user need. Meet the needs of your users, then hope to make revenue and profit, not the other way around.
Detailed description
Do not focus on your needs. Focus on the user needs. You must identify the user needs. Who your users are will determine what practices are applicable to focus on user needs. For individual users, Identify End User Needs. For users that are organizations, Examine Transactions. It may be beneficial to Align Value Generation with User Needs. For each user need, Consider Stage of Evolution.2
Practices
- Identify End User Needs
- Examine Transactions
- Align Value Generation with User Needs
- Consider Stage of Evolution