Align Value Generation With User Needs

Motivation

Any value we create is through meeting the needs of others. A mantra of "not sucking as much as the competitors" is not acceptable. We must be the best we can be.1

Consider these first

• Examine Transactions
• Identify End User Needs

Illustrative description

Generate revenue only when you meed the user need.

Detailed description

Ensure continual focus on user needs. It may be beneficial to structure to generate revenue only when you meed the user need. For example, if the customer wants more sales leads, bill for every new lead created instead of billing for marketing time and materials.

Reminder: Stop reading, take action

Consider next

• Consider Stage of Evolution