Phase: Stop Self Harm
Principle: Focus on User Needs
Practice: Examine Transactions
Examine Transactions
Development
Motivation
Any value we create is through meeting the needs of others. A mantra of "not sucking as much as the competitors" is not acceptable. We must be the best we can be.1
Consider these first
Illustrative description
Look at the transactions that an organization makes with the outside world. Examine the customer journey when interacting with those transactions.
Detailed description
Look at the transactions that an organization makes with the outside world. This will tend to give you an idea of what it provides and what is important. Next, examine the customer journey when interacting with those transactions. Question this journey and talk with customers. You will often find pointless steps or unmet needs or unnecessary needs.
Another mechanism, if you adopted Wardley Maps, is to map out the user’s landscape. By mapping out their landscape, you can often clarify what the user needs. You can also find entire new opportunities for business.
Reminder: Stop reading, take action