Understand the Value Chain

Motivation

With a greater understanding of detail we can make decisions quicker.

Consider these first

• Focus on User Needs

Illustrative description

Create the value chain, which is a chain of needs.

Detailed description

To create the value chain, start with the user and their needs. Then determine components needed to meet their needs. Then for each of those components, identify needed subcomponents. Then, identify subcomponents of those subcomponents, and so on. For an example, see the included (incomplete) value chain for a cup of tea:

Reminder: Stop reading, take action

Consider next

• Identify Differentials
• Identify Barriers to Entry