Phase: Stop Self Harm
Principle: Know Your Users
Practice: Know What Your Users Are Trying To Achieve
Know What Your Users Are Trying To Achieve
Development
Motivation
Any value we create is through meeting the needs of others. A mantra of "not sucking as much as the competitors" is not acceptable. We must be the best we can be.1
Consider these first
Illustrative description
In order to meet the needs of others, we need to know what they are trying to achieve.
Detailed description
Understand purpose, direction, and motivation. What is each user's "official" purpose (e.g. reduce unemployment, customer service)? How are users achieving their purpose (e.g. they outsource the work, consultants teach them)? What drives the users (e.g. bonuses, challenge)? Are there other stakeholders that drive them (e.g. laws and regulations)?
Reminder: Stop reading, take action