Know Who Are Your Users

Motivation

Any value we create is through meeting the needs of others. A mantra of "not sucking as much as the competitors" is not acceptable. We must be the best we can be.1

Consider these first

• Purpose

Illustrative description

In order to meet the needs of others, we need to know who they are.

Detailed description

List who are your users. Is there a difference between the literal users and the paying customer? List the users and the customers. Is there a difference between users and customers and the business? List the business as a user. Consider the different users within the business, like shareholders and staff, list these. Do you have different staff users like sales, development, procurement, or operations? List these.

Reminder: Stop reading, take action

Consider next

• Know What Your Users Are Trying To Achieve
• Listen To Your Users